Scenic Hotel Group

Boosts CRM mobility with Pivotal

"Pivotal met our business needs without major customisation, and had the flexibility to adapt to the complexities of our industry where necessary"

Piers Hutchings, Scenic Hotel Group IT Manager

Scenic Hotel Group, a proudly New Zealand owned company with 17 quality hotels, operates two separate brands, Heartland Hotels and Scenic Hotel Suites. Stretching from Paihia in the North, to Gore and Queenstown in the South, these properties are located in New Zealand's favourite holiday locations and in some of the main cities on both islands.

Stretching from Paihia in the North, to Gore and Queenstown in the South, these properties are located in New Zealand's favourite holiday locations and in some of the main cities on both islands.

A solution to drive and support growth

Looking to boost the occupation rates and grow revenue, Scenic Hotel Group went to market seeking a CRM and Sales Force Automation Solution to provide a central hub for client related information, integrated with other back office and front office systems such as their Property Management System, the Website and Loyalty Programs.

After scanning the market for likely suppliers, a shortlist was drawn and evaluated. Following a rigorous selection process, Fusion5 and Pivotal were selected. Pivotal was especially attractive to Scenic Hotel Group because of its ability to assist the sales and marketing teams with its native mobile iPad application.

A flexible solution for a complex industry

"We needed a CRM solution to aid in creating a more effective and efficient sales force, developing client relationships while increasing stays and revenue across all market segments," said Piers Hutchings, IT Manager at Scenic Hotel Group. "Pivotal met our business needs without major customisation, and had the flexibility to adapt to the complexities of our industry where necessary." 

In addition to the deployment of desktop and laptops, Scenic Hotel Group has issued its sales staff with iPads to access client and prospect data on the run. The iPads also provide a convenient means for presenting various accommodation and conference options that the hotel group offers.

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