Modern retail has many faces. An industry previously reliant on bricks and mortar outlets has been transformed into an always-on omnichannel world.
To compete, your products need to be in front of your customers when and where they’re looking, and you need interact with them at every stage of the sales cycle as individuals.
The payoff is worth it though, with Forester Research estimating that on average, cross-channel shoppers spend 30% more than single channel shoppers. VendHQ says that the opportunity cost of not being omnichannel is 10% in lost revenue, and that failing to provide high-quality omnichannel experiences directly impacts ROI.
So, you can’t afford to get it wrong. To become the ultimate retailer, your backend processes need to be as good as your customer-facing ones. The good news is that with NetSuite, you can do everything – in real time - from one place.
